Tag: email list

Email Marketing Tip: Make Money With Second Wave Of Sales

Email Markting Tips: How to Open the Door to a Second Wave of Sales

By Amanda Gagnon

Click. Creeeaaak!

That’s the sound of a subscriber opening your last marketing email – and opening a mental door to more information on that particular subject.

Then there’s that other sound: the silence. That’s a subscriber who didn’t open their door this time.

In one scenario, you got to share some information. In the other, you didn’t. But in both, you’re still standing on the doorstep. So what to do next?

Make the Most of Your Doorstep Status

In either case, if you shrug and walk away, you’ve given up. Stick around and follow up. Sending a second email based on who opened and who didn’t can prompt a second wave of purchases.

This is called behavioral targeting: responding to subscribers’ behavior to get more response from the list and promotions you already have in place. It’s so effective, 71% of our customers report that they plan to do more of it in upcoming months.

And it’s easy as 1-2-3 clicks. AWeber’s new QuickStats show you just who did and didn’t open each email. Follow up with each group with the steps outlined here.

Don’t Just Stand There – Go In!

Your marketing emails probably cover a myriad of topics. For example, if you own a restaurant, you might promote your menu, your wine selection and your catering service.

When you see people consistently open messages about one of these things, you’ve found your niche for that particular topic. Follow up with them!

Source: Aweber Open door tips

  • If they’ve shown interest in a product you’re advertising, put together a compelling reason to purchase with a call to take the next step.
  • If they usually open the emails you send about a particular topic, go more in-depth. Provide helpful details, tell background stories.
  • Explain where you hope to take things, and ask questions. These are your interested customers. These are the people who know most about the topic and will have the most helpful feedback to give.

How to Knock at the Unopened Doors

Sometimes, it’s not anything you did. Your readers are swamped with work or on vacation or their lives have changed and they’re no longer interested.

And sometimes they just aren’t gripped by what they see in the inbox.

So try again. Let a little time go by to make sure you aren’t sending into the same circumstances. Then change the way you present the content and resend it to just the people who didn’t open it.

Here are some suggestions for changing the presentation:

  • If your email is a newsletter that covers several topics, the one your subject line mentioned the first time might not be the most interesting to your readers. Choose a different subject as the primary content and change your subject line accordingly.
  • If your email covers just one topic, try changing the subject line. Think about what problem or question someone might have that your email answers, and highlight that.

If Knocking Doesn’t Work, Ring the Doorbell

You might notice that some of your subscribers haven’t opened a message in a long time. These are fatigued subscribers. They’ve checked out, but they haven’t left the building yet.

Ask them to stay by sending them emails designed for reactivation.

Knocking Around the Block

There are also messages you could send to follow up with subscribers who clicked (or didn’t click) on your links and who purchased (or didn’t purchase) from your emails. We’ll be talking about those in the next few weeks, so keep your eyes open!

Do you send messages to subscribers based on whether or not they opened previous emails? What do you send them?

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How To Split Testing: More Sales

Every marketer knows tricks to generate more sale is to do split testing. How does one do it and what does it involve. Here we will take a look at the 3 steps to generate more sales by split testing and how to steps.  Email marketing it finest when it done right.

eMail Marketing: 3 Steps to More Sales By Split Testing

By Amanda Gagnon

Take a look at that last promotion you sent. Go ahead, open it up.

How is your subject? Interesting enough to open? How about your call to action? So intriguing that you want to click it?

Good! But opens and clicks only measure interest. They’re not your end goal.

Your goal is to make sales. It’s the revenue from customer purchases that keeps you afloat. So a broadcast’s true worth can be measured in the sales it generates.

The trick is finding out how to put the message together in a way that prompts the most purchases. With a little setup, you can do this right in your AWeber account.

Step 1: Set Up Sales Tracking

First, you’ll need to make sure you’re tracking the purchases subscribers are making in response to each broadcast.

You can do this with sales tracking. If you’ve already set this up, skip to step 2. If you haven’t yet, head over to our Knowledge Base and follow these steps.

Once you’re ready, it’s time for…

Step 2: Tweak Your Promotional Broadcast

Start with your original broadcast design. The goal is to see if a different version will sell more, so you’ll need to create that other version.

To get started, take a look at:

  • Your call to action. Is your design eye-catching enough? Would different words be more compelling? Should it move above the fold (the point where readers need to scroll to see more)?
  • Your text-to-image ratio. Experts recommend a blend of 60% text to 40% images to illustrate your message while avoiding spam traps.
  • Your preheader. Do you have a whitelisting request? A link to your newsletter online? An unsubscribe link?
  • Your format. Are you using the best layout for your content? Or should you try one of these options instead?
  • Your images and copy. Are you presenting your product or service in the best possible light? Or would your readers respond better to something else?

Step 3: Split Test For the Winning Design

To figure out which design will generate more sales, use the broadcast split testing feature in your account. This sends each version to a randomly selected, equally sized audience so you’ll get the most accurate results.

After the broadcasts go out, follow the QuickStats for each version to keep track of sales. (Just click on the subject on the Broadcast page to see how they’re doing.)

Once you have the winning version, you know what design to use for future promotions!

How Likely Are You to Follow These Steps?

Does setting up sales tracking and a split test sound like something you’re likely to do?

If it does, what changes do you think you’ll test? We’d love to hear about your results!

If not, what’s standing in your way?

Want to try email marketing: Try Aweber for $1 right now.

Make Money With Email List: How to Use Words Properly

As a website owner or blogger, you may decide one that having a email list is best way to generate an income. Perhaps, you have decided to give away free ebooks or create a landing page for your product and wondering why sales are not impressive or no one is signing up for you newsletter. It could be your words. below are some tips if you are using aweber email list.

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How To Use Words Properly in email List:

You write words in your marketing emails. Many or few, you use them to communicate your ideas.

But you don’t write words to communicate alone. You write them to request an action. Sometimes it’s subscribing, responding, purchasing – whatever you want readers to do.

The words that carry most of the weight of the request are the few at the end, where you normally provide a link to proceed: your call to action. This is the decision point. The words you use here could sway readers either way.

So how can you know which ones to use? You can guess, based on your own preferences. Or you can know for sure by running a split test.

A Case of Textual Turn-Off

The Cabot Heritage Corporation, a stock advisory, ran a split test on two opt-in buttons. The buttons were identical in design and location. The difference was in the wording: one read “Send My Free Report”; the other, “Start My Free Subscription.”

Just two words changed, but that change had a powerful effect. The “subscription” button decreased conversions by 22.9% in the span of just two days.

What Happened Here?

Different words trigger different associations, and those can make or break the response.

In the above case, it looks like readers associated “send my report” with a single contact and “subscription” with regular communication, requiring more commitment.

But your readers’ responses will partly depend on your subject and the relationship you already have. The phrase that crashed and burned for Cabot Heritage might take your opt-in rate soaring.

That’s why you need to test for yourself. But when you do, don’t forget to…

Think About the Long Run

In Cabot Heritage’s test, it looks like people preferred the idea of one mailing to regular updates. But whichever button they pushed, they were added to the same mailing list.

It would be interesting to see how people who didn’t expect regular mailings reacted when they started getting them. Did the unsubscribe and spam report rates go up with the opt-in rate?

When choosing the words you want to test, keep in mind that you need to set correct expectations. A well-informed subscriber is a happy subscriber.

How To Test Your Call to Action

Your first step is to write several options that set those expectations and fit the usual “voice” of your brand – how you usually represent your brand in writing.

There are several approaches you could take:

You could go with a simple directive.
You could put words in the subscriber’s mouth.
You could restate the benefits that the subscriber will get.

Once you’ve designed a few options, split test them against each other. (If you use AWeber, here’s how to test your web forms and your broadcasts.) Soon you’ll know just what phrase calls your audience to action best.

Who Answers When You Call?

Are you getting the response you want from your calls to action? Are the subscribers you collect interested and engaged? Do they click and purchase?

Have you split test your call to action in the past? How could you test it now for an even better response?

Share your thoughts below!

By Amanda Gagnon Source:  Do your Words scare people?

Build your List and Make Money With Special Reports

Question: Does your business enterprise need a boost? Consider using special reports to add revenue and build a business contact list for future use.

What are special reports?

Special reports are short reports that contain helpful information on a subject. The reports are anywhere from a few to 30 or so pages in length. If you have the know-how, you can write them yourself or hire a writing service to do it for you. There is very little work involved in creating them but they are versatile tools for building an online business.

One popular subject for special reports is how-tos. They direct a reader, step by step, how to do something. If you are knowledgeable with computer software and hardware, that is a perfect niche for special reports on your website. People are always having trouble figuring out their computers and you could help.

Marketing special reports

There are options for marketing your special reports. If you are trying to build a business list of customers, use these special reports as a freebie when any visitor signs up to be a part of your email mailing list. For this type of promotion, use a shorter report like a five page report on how to navigate problems with Windows Vista (if your website has a computer niche).

You can create a five-part course and use the first part as the free promotion. It is your hook. Once they sign up for the mailing list, you can grant them access to the other installments through emails that also advertise your website products. Signing up for a business newsletter subscription can also be the reason to gift a free special report.

Making money

All of your special reports don’t have to go towards list building. Besides your other products or services, you can sell special reports on your website. Many reports sell for between $5 and $20 a piece, but if you offer very valuable information, you can command a higher price. Sell single reports or create various courses to interest your customers.

People love to learn about money-making opportunities. They will pay the money for any information that is a how-to guide to making money on and offline in various ways. How have you made money? Begin there with the subject of your special reports.

As your business grows, create an affiliate program. This gives customers a way to help you make more money and also make some for them. Offer certain special reports as additional compensation for reaching a certain selling level in the affiliate program.

There are a number of ways to use special reports. As you build your library and your lists, alternate the free promotional reports and continue to sell your entire library, creating combination offers such as Buy Two, Get One Free.

While your special reports are building your contact list, they are also making you money. With such a low cost to create them, your profit margin will rise.

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