Category: Marketing

How To Set Up a Blog: Part 5 – Off Line SEO

This article is part 5 in series of how to set up a blog series. In part 1 of the series, we learned how to set up a blog, in part 2 of the series, we looked at how to write to attract readers, in part 3 of the series, we looked at where and how to get ideas for what to write on your blog, part 4 of the series we looked at how to optimize on page SEO to attract traffic to your blog. This part 5 we will look at how to optimized off page (outside your blog SEO for increasing traffic to your blog)

See Previous article in how to set up blog series: How to Set Up Blog:Part 4:On Page SEO

Part 5 – Off Page Search Engine Optimization

We’ve already optimized our blog to rank well for search results of certain keywords that we’re targeting, but here comes the sad news – it affects your ranking in only very minor ways. However, don’t skip this step as every little bit helps when you’re competing for search engine rankings!

Now, we’re moving on to off page search engine optimization. That is, factors that are not on your blog but affect your search engine rankings very greatly. There are a lot of off page factors, but we shall study them one by one. The first and most obvious one is the number of links to your blog.

 Off Page SEO Tips:

As a general rule of thumb, the more links to your blog, the more the search engines think you are an authority in that particular niche and hence the higher they rank you. However, take care to observe the quality of the links. For example, a thousand links from totally irrelevant sites like online dating sites would not help at all because your blog is a technological product blog. In contrast, a single link from a highly authoritative site about technological gadgets will get the search engines crawling about your blog like the Feds storming a crack den…

Anyway, the most cost effective way of getting high quality links from authoritative sites is simply guest post for it, if they offer it. If your blog contains high quality content that is original and will provide valuable information to the site’s readers, chances are the webmaster(s) will link to your blog or even write about you! It may not happen right away, when you have 5 blog posts up, but it may happen as you write more and established your self as a blogger in your niche subject area.

Let’s talk about how we should ask these webmasters of authority to offer to write a guest post for them as they may or may not naturally link to your blog when you are still new blogger. We’re discussing this based on the presumption that your blog is really content rich and offer high quality information to anyone in your niche or topic of discussion. The most viable option would be to send an email directly to the webmaster or see if they have set up rules about how to submit a guest post to them. Some bloggers may like first your comment on their blog, so they know of you. Second if they have submit blog rules, follow it. Some may like it you submit post with request, some may want index of content of guest post. Make sure your guest post is original and not posted anywhere to be accepted.

Tips On Finding Right Blogs for Your niche:

We started with “technology gadgets” as our niche in this series for easy to understand how to set up h1 tags and on page SEO, so let’s continue with that subject here as well. First, let’s look for the top sites in your niche. Simply search the major search engines for the term that you’re targetting. In this case, let’s search for “technological gadgets”. The first few results, www.t3.co.uk and www.acarplace.com/brands/gm/gadgets.html are commercial sites, so don’t bother asking. We’re looking for community-based sites and other blogs that are more accessible to a complete newcomer like you. Seems like www.gizmodo.com would be a good option!

So, compose an email to the webmaster of www.gizmodo.com (whose email address you shall find on the site). They even have their AIM contact there, so it’s also a good choice if you use AOL Instant Messenger. Start by stating how you came across their site (i.e. “looking for gadget information”, NOT “looking for link partners!”) and how you think their site provides valuable info. Basically, try to say something really good about their site honestly. Leave comment on their latest posts for sometimes, so they are aware of you and your blog.

You may ask for guest post suggestion and submit the request in timely manner. I personally do not use this technique as I feel odd about it, but one the blogger I know uses often with some success rate, so I want to mention it here.  She writes to a web master or admin of the blog and suggest that so-and-so content on her own blog will be a nice complement to their site’s content and vice versa. Put a link on her blog to their site and ask subtly if they might be able to do the same to weld a mutually beneficial relationship between the site and your blog. She says she has about 20% chance of it working.

Along the way, you might find people who won’t even respond to your email, so forget about them and move on and ask others to link to you or write a guest post for them. In blog business,  keep writing good content will generally work with time. Keep doing this for the first 30 search results that pop up, and before long you should have quite a few good sites all linking to you. In the next article, we shall explore further the more advanced off page factors, and ways to improve them!

I would also mention that you can link to blogs that you like and are related to your blog. But, link selling is no no according to Google term of services so stay away while you are still establishing your blog. Only a few lucky people like John Chow can get away with it.

Stay Tune for Part 6 of the series: How to Set Up Blog:Part 6- Off Page SEO 2 and Pagerank

You Might also be Interested in;

Also,You can learn more about favorite blogging resources and tools reviews for further details.

There are also reasonably priced web design,template and blog transfer services, if you are interested, you can use them as they have done great job with out web design.

See Complete How To Set Up Blog Series

How To Set Up A Blog: Part 4 – On Page SEO

This article is part 4 of the How to set up a blog series. In part 1 we looked at how to set up a blog, part 2 of the series, we looked at how to write attractively for readers, in part 3 of the series, we looked at what to write by finding your likes and passion.

Now, hopefully you should have a blog full with content you have passionately written. It should be a very interesting grapevine for the community of your chosen niche, as opposed to a lifeless fact sheet or boring stat blog.

See Previous article in the series here: How to Set Up Blog:Part 3:Where to Find Writing Ideas

 How to Get Traffic To Your blog:

However, no matter how delicious your content is, if there is nobody to read it you can’t generate profit from it. Traffic is the lifeblood of your blog. In order to attract people, you must offer attractive information. Simple enough.
However, to get traffic onto your site, you have to think backwards. Where do people look when they need information? Yes, they search using search engines like www.google.com, www.yahoo.com and www.msn.com, to name a few more popular ones. So, to get these people on your blog, your blog needs to rank high on search result pages of these search engines. When these people search for information through the search engines and see your site among the top results, they will naturally click through to your blog!

The art of getting your blog or website onto high rankings on search result pages is called search engine optimization. It is a very complex and hard subject to master, (I have learned a few tricks for years of blogging but still there is lot of knowledge to gain) but that doesn’t stop us from learning simple yet effective techniques to conquer the search results for certain keywords. The more complex techniques are usually needed to fight for very competitive and general keywords such as “fat loss”, but I’ll teach you how to overcome that later.

 On Page SEO

SEO stands for Search Engine Optimization, meaning when someone is searching for certain terms let’s sat how to start blogging, I want this series to come up from this blog. We can do that by on page SEO. Let’s break it down for simple illustration that makes sense. For now, let’s determine the keywords that you want to optimize your site for.

For example, your blog talks about tech gadgets. Now, you’d want to check in Google whether it is a very competitive keyword. At this time of writing, there are 29, 000 ,000 search results. Think you can beat 29, 000, 000 sites at your first attempt? I don’t think so.
Now, let’s try to narrow down our scope. Let’s look for “technological gadgets” instead. At this time of writing, Google lists 792, 000 results. That’s more manageable, but you’d like to search for more focused keywords. However, let’s optimize your blog for “technological gadget” just for the sake of learning.

First, you have to pay attention to the title of your blog. Since you’re optimizing for technological gadgets, you need to have that exact phrase in your blog title. For example, a line like “Your Best Technological Gadget Blog!” would work great. You can change the title of your blog in the Blogger control panel or the WordPress blog when you’re creating it. If you’re proficient with HTML, you can even do that on other blog engines like Moveable Type. Bottom line? Learn a little HTML! That helps for sure.

Other than that, your page heading should also contain the term you’re optimizing for. The page heading is the bit of text in your code that is enclosed within the <h1> and </h1> tags. This is important as it tells the search engines what your page is about (in this case, “technological gadgets”). Since we’re posting a blog, the <h1> </h1> tags are usually the post titles, so remember to include the term there whenever relevant. So in html you can write your keywords in <h1> Technical Gadgets </h1> to make search engine take notice. It would look like this below; Technical gadgets on your blog (without the tags)

Technical Gadgets

One last bit, you should also sprinkle the words “technological gadgets” in your posts whenever possible. The frequent occurrence of that phrase in your blog will hint the search engines that your blog is really relevant to that topic. Obviously this is an example, as I am not writing here about gadgets but how to set up a blog so I would focus on h1 and h2 tags with those without making it hard to read for readers.

 Write for People:

However, this is the most important bit of all. Always keep in mind that you’re writing for real life people who read your blog to obtain information, so it is very stupid to spam your blog with keywords! In fact, if you do that, the search engines will end up thinking you’re spamming and drop your ranking further down into oblivion… So keep in mind! Write for humans, not search engines!

You can do SEO without being overly writing your keywords, tagging your sentence and most of all never write tips on ALL caps. It does not make easy reading. Focus on SEO without being paranoid about it. With time and consistent writing traffic and readership will increase as well.

Stay tuned for next in series; Part 5: How to Set Up Blog:Part 5- Off Page SEO Part 1

You Might also be Interested in;

Also,You can learn more about favorite blogging resources and tools reviews for further details.

There are also reasonably priced web design,template and blog transfer services, if you are interested, you can use them as they have done great job with out web design.

See Complete How To Set Up Blog Series

How To Set Up A Blog: Part 3 – What To Write

This post is part 3 of how to set up a blog series. In part 1, we looked at how to set up a blog for free, in Part 2 of the series, we looked at how to start thinking about blog content. In this part 3, we will look at how to brain storm on what to write on your blog. Check out: Start Blogging: Step by Step Guide

See previous post of the series: How to start Blogging Part 2: Content

Part 3 – What To Write

Face the fact – your blog needs to be regularly updated to maintain its readership! Hence, you must always find fresh topics to write about, and we’re going to discuss how to do just that in this article.  I know this from an experience that when I regularly update my blog, my readership increases, when I get busy and stop writing my visitors slows down too, as everyone wants to read new materials right?

We have discussed how to write attractively or at least that people may have interest in Part 2 of the series, so now we are going to discuss what we are going to write on. The very first option that I think a blogger should write on is a topic that he or she feels passionate and interested in. You’ve chosen to make blogging your career because you want to escape a mundane job – forcing yourself to write about something that you’re not interested in is as torturous as as your mundane job! I tried to write once about “getting your ex back”, as it seems to be very lucrative niche subject, but I clearly did not believe in nor I had a passion for as I really believe that real love does not require tricks and ebooks to sell. I rather stick to things I know a little about and have passion for. Blogging and sustaining my financial life working from home is something I believe in, and share my learning here in blog.

Choose you niche or subject:

The other reason I ask you to write about something you’re passionate about is because your feelings and emotion shows through your writings! If you feel indifferent to a certain subject but still write about it just for the sake of it, your readers will notice it. Remember the advice about writing with a personality? Forcing yourself to write will not establish a welcoming style at all.

Once you have chosen your main theme, start posting to your blog about it and make it a habit to post at least once every day, even if it’s only a comment on the newspaper article you read today. Think of yourself as a gigantic train. It takes a lot of effort to get you moving. First, you might just budge an inch, and later trudge slowly on until you finally reach your full speed. Then, it’ll take a lot of effort to stop you instead!

However, no matter how well you know your topic, your brain is bound to get exhausted over some time, so here are methods to brainstorm for content for your blog.

 What To Write On Your Blog:

1)      The very best way to brainstorm is to see what other bloggers have to say about stuff happening in your field of discussion. And the very best way to find related blogs is to use http://blogsearch.google.com/ or www.technorati.com. There are other decent search tools too, you just have to look around. From other blogs, you can gather more knowledge on your subject and you can also comment on what others have to say on your own blog!

2)     Once you’ve established contacts with other bloggers in your field, you’ll have quite an inexhaustible “conversation” ongoing, so you’ll not need to actively search for content to write about. However, if you’re still stuck, search for news articles related to your niche in the local newspaper or online through sites like http://news.google.com and http://news.yahoo.com.

3)     You can also have conversations with people with the same interest as you in the particular niche you choose, so you will eventually build up a bank of questions and answers and interesting discussions to write about in your blog. To do this, join forums related to your niche, but don’t join every forum there is out there. Stick with one or two with the biggest number of members or the one which is most focused on your niche. This will also come in handy much later in gaining traffic and generating profits.

 How Often To Write:

Remember to keep up your momentum of posting at least once per day (or more if you have a lot of content to write about) so that the major search engines will know that your blog has fresh content everyday. Now, Ideally, that does not work for someone who works full time or has kids like me, so I try to write 2-3 times a week or as often as I can on the blog. This will attract the search engines to spider your page on a more frequent basis, hence gaining you extra traffic.

Don’t worry about the paragraph above about generating traffic and search engines, because we’re going to talk about that in more detail later. For now, remember to keep a consistent effort everyday and build up momentum like that of a locomotive!

Stay Tuned for next part 4 of How to start a blog  series. How to Set Up Blog:Part 4:On Page SEO

You Might also be Interested in;

Also,You can learn more about favorite blogging resources and tools reviews for further details.

There are also reasonably priced web design,template and blog transfer services, if you are interested, you can use them as they have done great job with out web design.

See Complete How To Set Up Blog Series

3 Common PPC Marketing Mistakes

I am not PPC expert by any means but before jumping in anything 100%, doing right research helps and these are a few things I have learned which I want to share with you all.  PPC, Pay per Click, marketing is one of the most powerful marketing tools that are available on the internet today. But just like any other advertising campaign it needs to be done with careful planning and consideration in order to avoid certain pitfalls that may occur while you are creating your marketing campaign.  If you begin your PPC marketing plan without careful planning first you have set yourself up to lose thousands of dollars and tons of wasted hours.  There are books available that you can read that will help you put a great plan into place for your PPC Marketing plan.

Putting a successful PPC marketing plan is easy though without books if you avoid a few of the more common mistakes that most people make. Note though even if you have discovered that you have made one of the following errors that can be easily fixed quickly and get your campaign back on track.

1. Mistake 1

The most common mistake people find themselves doing in creating their PPC marketing plan is using their homepage as the landing strip.  While to most business owners it may seem logical to have your visitors brought to your homepage there are reasons why this should not be done.
• People who will click on your advertisement are most generally looking for a specific item. Instead of bringing them to the home page, create a landing strip for your ad to bring them too.  This will allow you to bring your customers exactly the right spot that they are searching for. This will make them happy because you saved them time and as a result they are more than likely to visit again.  Each of your landing page should be keyword specific relating to your add. It should also not contain any other links or distractions.

2. Mistake 2

If your landing page is confusing to your reader you will lose sales as a result.  If you create a PPC that is targeted to the visitors key word it will result in sales almost every time as long as it easy for them to read and understand.  Your landing page should also be part of the keyword that they are searching for.  Make sure that it easy for the reader to find. You should also have several different landing pages if you have several different keywords or topics.

3. Mistake 3

Every search engine that is available on the internet today will use its own methods as to where to place your ad.  One of the biggest mistakes that people who are new to PPC marketing make is that they do not tightly target their keywords well enough to get considered for optimum placement on the search engines.  Over 85% of all search engine results are based on the top three ads.  If you are not able to focus your keywords well enough you will not make the top three and have the potential to lose a lot of money as a result.

As you can see the more common mistakes made by new users to the PPC Marketing world are fairly easy for anyone to make. Knowing how to fix them is the key to a great PPC marketing campaign.

How Upload a PDF Files Into WordPress Blog

I love blogging in my free time and share what I know and have learned along the way. It is my way of writing about things I am passionate about and create some passive income earning from site.

If you have looked in to blogging, you may want to try it. There are free blog platform as well as self hosting word press account. I have done it many ways from site build it site, to free blogging platform and now self hosted wordpress account through bluehost hosting.

I like WordPress as a blogging platform, it is easy, powerful to use and does not require any html or coding background to get started. However, if you know a little blogging tricks along the way making your blogging job much easier.

While I am not Word Press or Blogging expert, I am sharing a bit of knowledge I have learned from my blogging so far.

How to add PDF file in to your Blog Post?

Let’s suppose you are blogging away and you want to create a free or paid ebook and you want to share it on your blog post. How does one go about doing it?

There are many ways to do it. For sake of simplicity, I want to focus on free ebook give away on your blog.

  1. You can use free or paid email marketing tools such as mailchimp or aweber to get readers to sign up for your blog or newsletter.
  2. You can use feedburner to get reader sign up and send ebook manually. But that can be time consuming.
  3. If it is ebook that people should pay for it, you can use other services to have it handled and we will look in to this later in detail.

I like the method of quick and easy download for any PDF files I have created, specially without any sign up worries. Let’s look in details, shall we?

Assumptions:

I have made a few basic assumptions here.

That you know bit about wordpress blog and have basic knowledge of using it. And you have PDF file already created on computer.

How to upload a file in to a WordPress Blog Post?

  1. Go to WordPress Dashboard and Click on new post.
  2. Go to edit mode, give title of post, that will make saving draft much easier.
  3. Just above the post, click on “Add Media” button.
  4. Use file section and select your PDF file from your computer hard drive and click on “Upload” button.
  5. Make sure PDF file is less than 8 Meg. If it is larger, you may want to upload it via your hosting account. It will depend on your hosting site on ways to upload it through it.
  6. Another window will pop up with shows a Title, Caption, Description, and Link URL.
  7. Fill in any of the fields the way you want, including Title and Link. If you will not Type URL link, it will create it for you.
  8. You can go and see URL through what is is uploaded in Media section. You can do that Via media section on your WordPress dashboard.
  9. Now, click file URL or copy paste URL in to your post. If you are using html, do following; <a href=URL Iink from media here>eBook_name </a>. If you are using Text editor, you can put a link through chain symbol and place your URL link there.
  10. You “file URL” and can insert in to post or manually type it in as written above.
  11. Now, you have PDF file posted, save on “save draft” before you publish it.
  12. After saving the file, click on “preview” to see how your file and post looks and click on PDF link to see if file is downloading fine and it is same you intended to put it on your blog.
  13. Once you have it set, write information regarding the PDF file, add appropriate image or videos and publish it.
  14. Now your readers can download PDF file for easy click and free.

Hope you enjoyed this small tutorial. You can take a look at the video for any clarification as something seeing things makes it lot easier to follow.

How to post a PDF file in to WordPress Blog

How To Create A Web Site That Sells

Your business website is essentially your storefront, business card and most significant marketing piece all rolled into one. How it affects your visitors and customers is then essential to your success. Provide a memorable experience and customers are sure to return time and time again. Let’s take a look at five keys to creating a website that sells.

Key #1 Make your website interactive.

As the internet continues to grow and evolve it’s becoming more important to create a community around your business. To accomplish this you want to engage your visitors and customers. This can be accomplished a number of ways. You can:

* Provide a forum
* Post surveys or polls
* Enable visitors and customers to review or rank items. For example a “How valuable was this article?” question and a scale of 1 to 5 stars or a ranking from 1-10.
* Offer a blog and inspire comments and feedback
* Host contests and sweepstakes
* Publish video and audio content as well as written content. This gives users another way to access you and your personality.

Key #2 Make sure your website provides value.

People go online for a number of reasons. They go online to research a potential purchase, to seek solutions for a problem they’re having and to be entertained. If your website provides all three; products, information, and entertainment then you’re in tip top shape. The good news is your content can provide both the information and the entertainment and when written well, can also inspire purchases. Here are a few ideas to provide value for your customers and prospects:

* How to articles, videos, and audio
* Tips articles, videos, and audio
* Case studies
* Workbooks and reports
* Interviews with experts
* Product reviews

Key #3 Make sure your website is easy to navigate.

It takes a visitor about 20 seconds to make a decision about whether they’re going to stay on your website or click away. If your site is laid out nicely, with products and services, information, prices, FAQs, and content easy to find then people are more likely to hang out – the longer they stay on your site the more likely they are to make a purchase or to return again.

To make your site easy to navigate consider:
* Keeping your site simple.
* Keep your pages uniform with the same options and appearance.
* If you have a lot of content, great! Use drop down menus and organize your content by topic for easier access.
* Offer a search function where users can search for products, services, or content topics quickly and easily.
* Provide a way for users to easily go back to previous pages. A back key is an option however if every page has the same options and drop down menus, including the ability to quickly return to the home page, a visitor will always be able to find what they need.
* Test your website’s appearance on different browsers to make sure every visitor has a good experience.

Key #4 Make your website easy on the eyes.

Ever visit a website and the text was so small or the colors so incompatible that you couldn’t read a word? Readability is critical to a selling website. Make sure:

* Your colors are easy on the eyes,
* Your graphics aren’t distracting
* And keep formatting like underlining, bold and italics to a minimum.
* Spacing between sentences and paragraphs is adequate
* Font size is large enough for people to read and font is easy to read

Key #5 Give them a soft sell.

People expect to be sold to and they’re looking for it – they’re wary. Instead of hitting website visitors with a hard sell, provide information, solve their problems and show them the benefits of your products or services. They’ll be much more receptive and appreciative.

Creating a website that sells requires a structured approach and a desire to create the best experience possible for your visitors. Once you’ve created your website, consider testing it and asking associates, friends and family for their opinion.

Top 10 Simple and Doable Traffic Ideas for your Blog

Blogs are popular ways to create an online presence for personal and business reasons. You can build a blog for free and begin posting content right away. But, what good is that content if no one is reading it. Here are ten ideas to bring in the traffic your blog needs to survive.

Of all the successful blogs on the Internet, hundreds more have failed. Running a blog is like running a business website. Unless you are willing to put the time in and treat it seriously, you won’t be blogging long.

That is not to say that the failed bloggers weren’t serious about blogging. Mostly, new bloggers aren’t prepared for the work that goes into creating a successful blog. Just building the blog doesn’t mean that people will necessary come to you. You pursue the audience and give them a reason to see what you have to say.

1.    Fresh Content – no one wants to visit a blog day after day and see the same posts. Update your blog content at least twice a week. This will be easier if you write several posts ahead of time and upload them at the appropriate times.

2.    Article Marketing – the niche you’ve chosen for your blog is one that interests you. If it is interesting you will spend more time doing it. Create content not only for your blog but also to be submitted to article directories. Use the resource box to advertise your blog so people can find you.

3.    Social Networking – these sites are everywhere. Join Facebook, MySpace, Squidoo, Twitter or a dozen others and make connections. You can join groups of likeminded people who are also bloggers or entrepreneurs.

4.    Viral Marketing – this is where you spread the word about your blog. Talk to friends, family and even strangers. Give out business cards that have your blog address on them.

5.    Use RSS Feeds – RSS stands for “Really Simple Syndication.” Readers can subscribe to your feed and get email updates when new content is posted. It is an easy way for them to keep up with your blog without spending all day online.

6.    Submit Blog to Search Engines – doing this allows your blog to be ranked. Google and Yahoo! are two of the most popular search engines you want to crawl your blog pages. It doesn’t guarantee top ranking, though. You’ll have to do a little more work for that.

7.    Joining Forums – as a blogger you are a budding entrepreneur. Right now you are marketing yourself to find traffic and then profit. Become a member of business forums, work at home forums and others to meet new people and share ideas. You can add a link to your blog in the signature line so others can find you.

8.    Visit other blogs – show your appreciation to those who visit you by also posting comments on their blogs. It is a kindness that shows others you are not just out to advertise your blog alone. Add links to your blog in your comments.

9.    SEO Marketing – whatever you write, use relevant keywords. Keyword density between three and ten percent is good for getting higher page rankings in search engines. Base your keywords on a research you do to find the most popular words used in search engines for your niche.

10.    Social Bookmarking – submitting posts to social bookmarking sites allows others who are members of those sites to track you back to your blog.

Using any of these ideas will start the traffic moving in your direction. It takes time but you will build the readership you want.

Build your List and Make Money With Special Reports

Question: Does your business enterprise need a boost? Consider using special reports to add revenue and build a business contact list for future use.

What are special reports?

Special reports are short reports that contain helpful information on a subject. The reports are anywhere from a few to 30 or so pages in length. If you have the know-how, you can write them yourself or hire a writing service to do it for you. There is very little work involved in creating them but they are versatile tools for building an online business.

One popular subject for special reports is how-tos. They direct a reader, step by step, how to do something. If you are knowledgeable with computer software and hardware, that is a perfect niche for special reports on your website. People are always having trouble figuring out their computers and you could help.

Marketing special reports

There are options for marketing your special reports. If you are trying to build a business list of customers, use these special reports as a freebie when any visitor signs up to be a part of your email mailing list. For this type of promotion, use a shorter report like a five page report on how to navigate problems with Windows Vista (if your website has a computer niche).

You can create a five-part course and use the first part as the free promotion. It is your hook. Once they sign up for the mailing list, you can grant them access to the other installments through emails that also advertise your website products. Signing up for a business newsletter subscription can also be the reason to gift a free special report.

Making money

All of your special reports don’t have to go towards list building. Besides your other products or services, you can sell special reports on your website. Many reports sell for between $5 and $20 a piece, but if you offer very valuable information, you can command a higher price. Sell single reports or create various courses to interest your customers.

People love to learn about money-making opportunities. They will pay the money for any information that is a how-to guide to making money on and offline in various ways. How have you made money? Begin there with the subject of your special reports.

As your business grows, create an affiliate program. This gives customers a way to help you make more money and also make some for them. Offer certain special reports as additional compensation for reaching a certain selling level in the affiliate program.

There are a number of ways to use special reports. As you build your library and your lists, alternate the free promotional reports and continue to sell your entire library, creating combination offers such as Buy Two, Get One Free.

While your special reports are building your contact list, they are also making you money. With such a low cost to create them, your profit margin will rise.

Click here to try aweber email Marketing for $1 Today

Marketing To Moms: Multi Billion Dollar Market

Many Businesses Miss marketing to moms who are A Multi-Billion Dollar Market in themselves. The goal of any business is to make money. And, we’re not just talking about the short term but long term goals of increased revenue. To that end, many businesses are missing out on a multi-billion dollar market: moms. Marketing to moms is the wave of the now and the future.

Why are moms so important?

Moms are enterprising. According to BSM Media Inc., mom spending is already over the trillion dollar mark. That’s more than the budget of some third world countries.

Also according to BSM Media Inc., almost 90 percent of moms consider themselves the financial head of the home. Her husband may bring home most of the bacon but it is the moms who decide how to spend it. They shop for everything related to the household: kids clothing, appliances, electronics, outdoor furniture, accessories and home improvement items.

Any husband that shops for these things is going to consult their wives before buying them. Why? Wives do the research into these products to find the best on the market. Moms influence as much as 85 percent of the purchases for the home. That’s over 70 million women we are talking about here. It doesn’t get any bigger than that.

Think about all of the tasks that moms handle in a day. They take care of the housework, shuffle kids from school to sporting events to other activities, cook dinner and manage the finances. In order to keep everything straight, they employ a wide variety of technology. It’s not uncommon to see a mom sitting in the park watching her kids play while listening to an iPod or browsing the Internet on her iPhone.

Moms are also savvy on the Internet. The trend for many years has been moms coming out of the workplace and starting their own businesses at home to spend more time with their kids. To that end, moms have developed a network of blogs, websites and forums designed to teach moms everything from designing websites, starting Internet businesses, marketing to other moms and managing their homes all the while. Their buying power increased exponentially with their knowledge.

Manly mistake?

Traditionally the only products marketed towards women were household products and cooking items. This goes back to the archaic thought that a woman’s place was in the home. That has been a huge detriment to many companies as they are beginning to see.

Women and moms have made an imprint in the man’s world in many areas. Women are not limited to office jobs; they are CEOs and CFOs. They don’t just surf the Web, they are becoming entrepreneurs with widening influence over Internet marketing. Having moms shun your product because you are not marketing to them means they are also spreading the word to other moms across the world (via the Internet) and in their own communities.

The future

Moms are influenced by other moms. Several generations of moms are coming together to influence the spending habits of major corporations. In the future the trend will continue. As moms become more “connected” in the world, their spending will increase. No product is off limits to mom advertising.

Moms do rule the world. Gain the support of savvy moms with your products and your business will reap the benefits.

Creating Powerful Headlines That Sell: A Guide

You know why someone is more successful? They have an ability to grab our attention in quick seconds. You have mere seconds to capture a prospect’s attention.  One of the single most powerful tools you have to accomplish this task is your headline.  There are several keys to a compelling, and selling, headline and a few tips to help you get the job done.

#1  Tap into Your Prospects’ Emotions

According to psychologists our buying decisions are based first and foremost on our emotions.  Use headlines which offer your readers a strong emotional benefit or reaction.  Some possible emotions are:

For example, The 20-Minute Step that Will Make You a Business Genius taps into readers’ desires to feel smart and powerful.

Other emotions you can tap into are a desire to feel:

1. Attractive
2. Sexy
3. Assertive
4. Confident
5. Energetic
6. Pampered
7. A sense of belonging
8. In control of their own destiny
9. Wealthy
10. Proud
11. Respected
12. Safe

#2 Make it Active

To compel it’s important to use active language – language that shows movement and commands attention.

For example, “Stop Your Sugar Cravings Today With This Simple Step,” is a fine headline however it doesn’t command action nor does it really tap into any emotions.  However, “Conquer Your Sugar Cravings With This Simple Step.”  Conquer is an active and emotionally powerful word.  Readers receive the benefit of feeling powerful and in control and it commands action.

#3 Let Your Reader Know They’re Important

The word YOU is a very powerful word.  It let’s your reader’s feel as if you’re talking to them specifically and interested in solving their problems, issues and helping them achieve their desires.  Instead of using I, Me or We in your headlines, use You.  Using the headline example above compare the two options
“Conquer Your Sugar Cravings With This Simple Step.
“Conquer Sugar Cravings with Our System”

People want to know what’s in it for them and when they can assess that information in the headline, they’re going to be compelled to continue reading your copy and making a purchase.

Here are three more ideas for powerful headlines:

* Make a promise – Earn $1000 a day
* Make it newsworthy – New program guarantees you’ll earn $1000 a day.
* Ask a question – Do you want to ensure your financial future?

Three Simple Steps to Write Headlines That Sell

So now you have some ideas about what types of headlines sell, how do you begin to write those powerful headlines?

Step One – Get to know your audience intimately. What are their hopes, dreams, desires, and problems?  Understanding your audience will help you create an emotional and powerful headline directed specifically at your audience.

Step Two – Determine how your products or services are going to make your prospects’ lives better or solve their problems.  For example if you sell fitness equipment and your audience struggles with feeling attractive then you can create a headline that highlights a specific benefit your fitness equipment offers to solve that problem.

Step Three – Write ten to twenty, yes twenty, possible headlines.  Not only will this give you practice writing compelling headlines, it’ll help you hone in on that perfect headline.  And if you think you have a few winners you can always test them for conversion rates to find out which headline is more effective.

Marketing and copywriting experts consider your headline to be the most import element of any effective marketing piece.  Take the time to craft a compelling, and selling, headline and you’ll reap the benefits for years to come.