This article is part 6 in series of how to set up a blog series. In part 1 of the series,we learned how to set up a blog,in part 2 of the series,we looked at how to write to attract readers,in part 3 of the series,we looked at where and how to get ideas for what to write on your blog,part 4 of the series we looked at how to optimize on page SEO to attract traffic to your blog. In Part 5 of the series, we looked at how to optimized off page (outside your blog SEO for increasing traffic to your blog). In part 6 of the series, we will continue to look at how to set up an off page SEO and Google Page rank, as search engine optimization is one of the most important tips to gain traffic to your beautifully written blog posts.
See previous post in the how to set up a blog series: How to Set Up Blog:Part 5- Off Page SEO Part 1
Part 6 – Off page Search Engine Optimization II
In the last article, we talked about how getting high quality links from authoritative websites in your field can boost your search engine rankings. This time, we’re going to explore further into linking strategies, and how to determine and obtain “high quality” links. We’re also going to talk briefly about Google’s PageRank.
First, let’s examine a regular link. It’s a piece of text (or image, but we’re going for text) that links to your blog, and some of the factors that matter are
1) The address which it links to
2) The text of the link
3) The PageRank of the page on which the link resides
Let’s analyze this information one by one. First, you’d naturally want the link to link to your blog, but to which page of your blog? To an individual post or to your blog’s home page? Since your blog is a constantly updated website, it is always wise to accumulate all the links to point to your main page instead if individual posts because they tend to be very time-sensitive.
How Google sees your backlinks:
Remember in our series, we are looking at “technical gadgets” as our blog niche topic for example, so let’s continue with it. The text of the link also affects your rankings for a certain keyword. Let’s say your blog is about technological gadgets and another site has a link that says “Barbie dolls” and links to your blog. Doesn’t make much sense, right? If a lot of links that link to your site contain the terms “technological” or “gadget”, it will greatly boost your rankings for those keywords. Hence, it’s essential to put some thoughts when requesting links from other webmasters as you want them to link to your blog with appropriate keywords.
Now, about Google’s PageRank. It’s basically a scale set by Google to measure the popularity of websites. You can read more about it on http://www.google.com/technology/. What is interesting is that the higher the PageRank of a certain website, the more frequent Google’s robots will visit the website to index it. Of course, the PageRank of a page will also help it to rank higher in Google’s search engine results. In short, having a high PageRank will bring you many benefits SEO-wise.
Your blog will start with no PageRank (which is different to PageRank 0) because Google has not yet indexed your blog. Once Google’s robots find your blog through links on other sites, your blog will show a PageRank of 0 and depending on the PageRank of the referring page, your blog’s PageRank will also rise eventually.
Getting high-quality links to your blog will help direct targeted visitors who are interested in your niche to your blog, enable search engines to find and index your blog and ultimately rank higher in search engine results. In simple terms, if your blog or blog posts linked from high page rank site, it will give your blog or website a boost. So getting link from page rank 5 is much better than getting it from page rank 1 site. One important thing is learn is, while quality of page rank matters, you should not avoid lower page rank sites for commenting or guest posting as sometimes every backlinks counts, including from lower page rank.
Stay tune for next part in how to set up a blog Part 7: How to Set Up Blog:Part 7- Get Traffic to Your Blog
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