This article is in series of how to set up a blog, start writing setting up SEO, getting content and what to write to get started on making money from blogging which can turn out to be a good home business idea for anyone who want to achieve a financial freedom and make more money.
If you have not read previous post you can read it here: How To Set Up a Blog: Part 1 (Free Blog)
Start blogging (Step by step guide to start a blog and make money)
Blog Content
Today, we’re going to discuss the type of content that is suitable for your blog in order to make it profitable. First off, I want you to understand that there is no fixed scope that your blog should have, which means you can write about whatever you’re interested in. However, the difference between a profitable blog and a non-profitable blog is the way the blog is written. Just imagine, would you prefer to read your university professor’s lecture notes or the latest novel by your favorite author?
You may prefer to read the novel because it appeals more to your interest, or because it is not as mind-numbing as the lecture notes by your professor. However, the most important point is people like to read “light” stuff most of the time. You see, when people log on to your blog, they are not only looking for information – they are also looking for information they can obtain easily, and better still in a relaxed manner.
How to Write For Readers: Be Human and Be helpful
So, to attract more visitors as well as to keep your current visitors coming back for more, it is very important to add a human touch to your blog posts. This can be done by simply imagining you’re talking about a certain topic with your personal friend. An extra bonus for your readers would be a great sense of humor, so try to add funny comments in your articles where they are suitable. If you are like me, when you specially try to be funny, it does not work, leave it to writing down facts. (Note: If you are truly gifted at making people laugh, that is special talent which can be used in writing as well. One of my friend has a humor blog, as he is funny in real life too, and he has more popular blog compared to me. I envy that. I am also okay with my humorless but informative and hopefully helpful blog of mine too. )
Another important key point is to avoid addressing your reader as a plural unit. What I really mean is you should not write as if you’re preparing a speech. Instead, you should write as if you’re having a conversation to a single person because this will make your visitor think of you more as a personal friend rather than a person of higher authority.
Besides that, it is also very useful to establish your own personality through your words. Human beings are very curious creatures, so naturally your visitors would want to know as much about you as the information you’re offering them.
How To Think Like a Popular Blogger
Having a distinctive personality in your blog would make a world’s difference between your blog about gadgets and all the other blogs about gadgets out there. This is a lot like creating your own brand name, where people immediately remember your blog’s name when they need to find out information about gadgets, just like how people immediately think of McDonald’s for fast food or Nike for sportswear.
So, the lesson for today is to simply write as an equal friend to your visitors, write to them as if you’re talking to a single person and establish your own personality on your blog. I have found that when I write as a friend or person my blog readers connect much better. So, I always try to think of writing this post to my friend in email, instead of make money blog and it flows smoothly and comes out much honest. I think in long run, being helpful and yourself works if you are in long haul for blogging as a home business ideas.
Stay tuned for next part 3 in how to set up a blog series: How to Set Up Blog:Part 3:Where to Find Writing Ideas
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